Grow your business by selling photoproducts online

Printstore is a cloud based software solution to sell your photobooks, gifts, personalized prints…

Boost your sales with a minimum investment


Contract a monthly service all in. No need to invest in hardware or software. Your online store 24/7 open and available from everywhere for your customers.

Your own brand and product catalogue

Customised your product

Customised with your image, name and products. Set up your own product catalogue from a predefined standard list. You can add new product templates asking for them to Imaxel.

Print it by yourself


Get orders from your customers  ready to print downloadable files in your own business. Intended to professional printers, photo-labs  and photo stores.


Printstore is the most easy and affordable solution to start selling photo products online. Test the workflow and watch the videos below.

1. Create an order

Test Printstore by clicking the button below. Choose the product you want to create (photo book, poster, calendar…) and use your own pictures to make it. Use a valid e-mail adress to test the backoffice later and finish your order.

2. Download your order

Enter the data we’ve send you in the e-mail to test the backoffice.

Contact Us
Contact us to get more info, organize a videoconference or request a demo. We’ll be glad to help you.

Know more

Use the links below to get all technical details and FAQs related to the product. For further question, please always contact Imaxel at

Web software

Web software

Your customers won’t need to download any software. User-friendly interface. Avaliable in 26 languages.


Getting paid

With credit card through Paypal. Bank wire transfer. At your store when picking up the orders.



Set up your own product catalogue from a predefined standard list. You can add new product templates by asking us.

Personalised editor

Personalised editor

With your own logo and product icons and description. Choose your pick up points, commercial promotions and delivery methods.


Ready to start

Turn key system; up and running in less than 48 hours. Quick and easy settings.



Your own Backoffice to get full control of all processes. Set up your store, define your product catalogue and download your orders.

Printstore vs iWeb

Same technology platform and frontend. Different target, configuration and price.
iWeb is the most powerful and advanced solution that give you full control of your own web commerce with exclusive products.


 ✔ Entry level online photo ordering software, specifically designed to offer an easy cost effective way to sell standard photoproducts .

✔ Cloud based to offer advanced features for low to medium volumes.

✔ For small to medium business like copy centers, photostores and medium comecial printers or photolabs

✔ Standard product portfolio selected from a preloaded product library.

✔ Operating expense = service subscription (running fee).

✔ All inclusive infrastructure and all inclusive maintenance.


✔ Advanced level online photo ordering software, specifically designed to offer maximum customization and exclusive products in a high production system.

✔ Bespoke installation in a dedicated server. Includes a production workflow ready to produce high order volumes.

✔ For medium to large business: fully automated production workflow cheaper for higher volumes

✔ Fully customizable portfolio open to create new photo products and designs

✔ Capital expense = ownership (different options)

✔ Independent on infrastructure. Extra costs for upgrades, support and IT maintenance

Which businesses can benefit from Printstore?

Professional printers, photo-labs  and photo stores.

What is included in Printstore?

End user interface to edit, order and send photoproducts

Management backoffice for the shop to handle prices, products, promotions, orders, customization, etc…

Website to easily download at one click received orders

Paypal Payment Gateway built-in and linked to the shop Paypal  selling account

3 tailored templates/photobooks according to the shop definition

-What does not include?

Website (Landing page) where to promote the shop products

Template Editor tool to create and upload new templates to Printstore

Other Payment Gateway than Paypal

Advanced production workflow to automate order printing

Price plan and business model?

A setup fee is needed to setup  Printstore for the shop, host it in a Web Server, and prepare a private Backoffice.

Since Printstore is a Clod solution, a monthly fee will cover:

Hosting and maintenance of the solution in Professional Data Center 24/7

Free Printstore software updates

Online technical support to the shop, by Imaxel Help Desk Team

How long will it take to Imaxel to activate Printstore service after payment?

It takes maximum 48 working hours after formal order fulfillment.

Which products and services can I comercialize with Printstore?

In general, any material where one or more pictures and texts can be inserted by end users. Typically: Photobooks, calendars, greeting cards, gifts, etc…

How does Printstore work?

PC, Mac and Linux compatible (Adobe Flash required)

100 % online. no need to download and install

Output file format can be jpeg or PDF, as previously defined by the shop to Imaxel before products templates are made up

How can I manage my printing orders?

Printstore will send an email to the shop everytime an order has been completed by the end user. Then, the shop would access a private Website where the order will be downloaded with just one click to the shop local computer to be printed out.


Everything we do is inspired by our clients.  We work with the aim of becoming technology partners of our customers and we feel committed to reach their business goals.

“Printstore has enabled our entry into the online photo market. Simple, affordable and effective way to start.”

—Carlo Cosimi, gerente de C.C. Foto

“Prinstore is perfect to attract new customers who prefer to buy photo products online”

—Tom Taylor, jefe de Bluepoint Photo Stores, Australia

How can we help?

Our goal is to help photo and printing specialists to maximize their business with innovative software solutions to get their customers closer. Imaxel professional team is always ready to help you. Since 2002 we’ve developed photo software solutions for more than 350 clients in  35 countries around the world.
Photo Photographic Software solutions located in Barcelona, Spain
+ 34 932080960

Avda. Ernest Lluch, 32 / Torre TCM-2 Planta 6ª

  • 08302 Mataró / España

+ = Answer the question

have a look …

Here you have our videos to know more about our products. If you do not find what you are looking for please contact us directly.

Youtube Channel for demo and training videos

Printstore is an Imaxel product. Visit our website to discover other solutions